Noah Workman
 

Hello, I’m Noah.

I solve problems at the intersection of product, content, learning, and people.

I’m an entrepreneur with a background in Economics who built a profitable content agency with a focus on video and storytelling for over 15 years based in NYC. I started Worksman LLC in 2019 to consult, plan, build, and automate omni-channel content strategies and solutions. 

I’ve helped a diverse range of companies including Consensys, HP, Sesame Street, Barclay’s, Walmart, and agencies such as Vayner Media and Havas understand, measure and solve business challenges. I’ve led and delivered for teams rolling out international learning platforms, live interactive shows, award-winning web series, documentaries as well as feature films, and enjoy working with early-stage startups and accelerators including Techstars, StartED, and Startup Weekend. 

I’m a perpetual learner and an additive, win-win type person who is always happy to connect with those working to build a better future.

 
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Selected Pr⚙️jects…

 
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Stories that empower a decentralized world. 🌍

 
 

“Can you turn a conference into a content engine and inspire a new generation of engineers?”

• 100+ interviews, dozens of live broadcasts, explainers and anthem videos created in collaboration with Consensys and Ethereal summit

• reduced production and editorial costs 40% over 2 years while growing viewership 45x to 1m+ organic video views

• implemented persona research and audience segmentation to guide interviews to questions mostly likely to increase interest in solidity programing language

• interviews and live streams with thought leaders in the blockchain space including Michael Novogratz, Joseph Luben and  Stephen Wolfram  

We asked experts to name some real world issues and possible blockchain solutions. While this technology is young, it is growing fast and already having an i...

🔮 Ethereal

🤖 Consensys

 

 

“How brands should be using Facebook live” —Adweek

 
 

“Noah, help GE show millennials why they should buy different kinds of fancy💡’s and make it fun. ”

• 920,000 live views and 100’s of shares

• Adweek called the project, “how brands should be using facebook live”.

• concepted, directed and co-produced with an amazing team at Vayner Media

 

 

🇺🇸 Help Americans understand each other again with Democracy.ai

 
 

“Can you turn relationships between verbatim human responses and matrix completion voting into easily shareable social media video content?”

•launched JSON based video automation widget achieving 3x engagement per finding and 80x speed from finding to social posting

• launched Democracy.ai product used by YangGang, Unity 2020 presidential campaigns and Jo Jorgenson

• launched Democracy.ai website, 10,000+ product users, featured in content with 1M+ views and listens

 
 

Triple an ad tech companies inbound leads overnight.📈

 
 

“Can you make a video about ad fraud so compelling The Wall Street Journal will feature it as information?”

• 3x inbound leads

• video content featured in the Wall Street Journal (multiple times), Business Insider, Venture Beat

• incorporated interview and survey data to determine key messaging opportunities with CMO Dean Harris

 
 

Deliver 9.7 million unique videos so people can plan their future. 👵

 
 

“Can you create around 10 million videos to let each of our customers know whats at stake?”

• this personalized video project harnessed the power of Idomoo technology to pull data from sensitive financial records, then customize build, export and deliver 9.7 million unique videos.

• client reported significant increase in clicks per open

🦾 Idomoo

 

 

Make small business insurance exciting!🤔🎉

 
 

How do you get small business owners to watch videos about insurance?” You don’t. So we found out what mattered to our audience and created content that spoke to their values and concerns.

• 12M+ cross channel video views

• 50% growth in inbound leads for Hiscox Insurance

• 6 part web series featuring Dennis Crowley of Foursquare and other SMB leaders exploring how they manage risk

 

 

Accelerate entrepreneurship. With Barclay’s, Techstars, StartED and StartupWeekend. ⤴️

 
 

Increase participation, accessibility and the success of early stage venture backed business.”

• I’ve worked with Techstars cohorts, Started, Barclay’s Rise, StartED EdTech Accelerator and volunteered my time with StartupWeekend.

• used persona data + problem statements to build comic book superheroes for a Barclay’s hackathon (see video!)

• Helping early stage companies articulate what they are building and how it will change the world helps me learn, hone my skills and meet amazing people.

• Highlights include working with blockchain companies Chainalysis and Wave BL, AI startup Remesh and IBM Accessibility.

 

 

Bring home shopping online with Walmart + HP.📣

 
 

Take what people love about QVC and add click to buy functionality while streaming it live online for 2 years.”

• 15M Impressions across FB and Twitter

• 15 min average engagement time

• 60 episodes in 3 states with dozens of product specific content modules

• powered by New Row

🎓 New Row

⌨️ HP

 

 

Bootstrap a crypto trading platform. 🐅

 
 

Help crypto traders around the world understand the power of trading against aggregated orders books across exchanges... with 6 hours of our time per month.”

• Tiger Trading wanted to test market desire for their trading platform.

• 8x trial sign ups over 12 weeks

 

 

Build a better future by connecting artists and engineers. 💓

 
 

What can artists, engineers and technologists share with each other?”

• working with experts in both art and blockchain, I thought there were a lot of opportunities for each group to learn from each other, together with co-founder Pia Coronel, we created a series of art exhibitions, panel discussions, and videos

• the mission of art and blockchain is to create a public understanding of what is blockchain and how decentralized systems could change the way we transact, interact, and view trust

 

 

Thanks for visiting! Have an exceptional day.